Scarlett Johansson

Johansson has been in the public eye since 1998's "The Horse Whisperer" but this is the first time she's ranked on our Celebrity 100 list. As Black Widow in the Marvel movies, she doesn't earn as much as someone like Robert Downey Jr. But combine that paycheck with her lucrative endorsement gigs and you get a very rich, and very powerful actress. Johansson courted controversy this year by shilling for Soda Stream, which is manufactured in the West Bank. As a result, she parted ways with Oxfam where she had been a Global Ambassador.